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Why Do Cloud Customers Stay Loyal?

Why Do Cloud Customers Stay Loyal?

Cloud customers Loyal

In the age where price often beats loyalty, Microsoft has released some surprising numbers on how companies purchasing cloud services feel about their cloud service providers. The survey, which was released by Microsoft and 451 Research, suggests that a whopping 95 percent of companies using cloud services are expecting to stay with their current primary cloud services provider in the next year. And what’s more, another 38 percent say they plan to increase spending with their provider upon contract renewal.


So what could inspire such high levels of customer loyalty? As it turns out, cloud services providers have a lot more to offer than just simple cloud applications and storage. Let’s take a look at some of the advantages a cloud services provider has to offer its customers:


  • Cloud Providers Offer Managed Services – Customers want service providers that can be a single point of contact for a variety of IT services and offer services beyond infrastructure, and that’s good news for businesses using the cloud. Managed support, cloud support, virtualization, mobile device management and data backups are just a few of the many specialized services customers can have at the tip of their fingers to stay aligned with their growing business’s needs.


  • Cloud Providers Can Assist with Security – By providing a consistent set of monitoring controls to protect critical business data, companies can use cloud services to secure their data. Because data is stored in the cloud, customers can access it no matter what happens to their machine. The cloud can even remotely wipe data from lost laptops so it doesn’t get into the wrong hands.


  • Good Customer Service – Customers stay with cloud providers they can reach anywhere, anytime. Having a 24×7 help desk gives customers convenience and speed—which is a nice complement to the ability to work anytime, anywhere.


  • Consultation Service – Customers are more likely to stay with a cloud provider that will come in and assess their business’ needs. Since a growing number of cloud services providers are offering a broader array of services and products, they are more capable of consulting on business process rather than on a single tool or piece of software.


  • Easier Upgrades – The beauty of cloud computing is that the servers are off-premise, out of sight and out of your hair. Cloud providers often take care of upgrades for you and roll out regular software updates so companies don’t have to worry about managing the upgrade process.


  • Greater Business Flexibility – The cloud stays aligned with business’ growing or fluctuating demands. If a company’s needs increase, then it’s easy to add or subtract the number of users or storage size needed.


  • Uptime – Uptime, or the amount of time business tools are up and running, is an often forgotten but nonetheless crucial component of a successful business. Cloud services are just as reliable—and in some cases, more reliable—than an on premise IT solution. That’s because cloud services have the benefit of a data center for a backbone rather than a server in a closet onsite.


Loyalty is hard to come by, but if Microsoft’s survey can tell us anything, it’s that there are more benefits to the cloud than just lower monthly payments and the option to work remotely. If you want to learn more about what a cloud-based IT solution could look like for your business, contact us here to get started.

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